Their agency helped launch over 50 startups — creating nearly $15 billion in market value. Now, follow along as they build a direct-to-consumer business of their own.
Their agency helped launch over 50 startups — creating nearly $15 billion in market value. Now, follow along as they build a direct-to-consumer business of their own.
Breaking Brand is a Buffer podcast series that takes you behind-the-scenes with the Pattern Brands founding team as it embarks on a remarkable journey to build a direct-to-consumer business and launch its first brand to market.
Prior to starting Pattern Brands, its founding team ran an incredibly successful brand and marketing agency called Gin Lane, helping brands like Harry's, Sweetgreen, Smile Direct Club launch to market.
With their agency at the forefront of its industry, success wasn’t quite what it seemed.
Duration: 23:09
Rediscovering the joy in everyday moments pulls the team towards a new mission.
Duration: 25:51
Slow down. Pause. Step Back. The road to launch isn’t always straight.
Duration: 22:21
Inspiration doesn’t always come from obvious places. Can 70’s jazz music encourage a culinary revolution?
Duration: 18:35
After launching its first brand to market, the team reflects on the journey and what’s next for Pattern.
Duration: 22:21
Creative Director & Co-founder of Pattern Brands
VP Brand & Founding Team of Pattern Brands
CEO & Co-founder of Pattern Brands
New York Times journalist, reporting on technology start-ups and venture capital
Direct-consumer strategist and marketer
General Manager of Equal Parts
Loose Threads Founder & CEO
Audio engineer and producer based in New York City
Head of Production at Message Heard
Founder and CEO of Message Heard
Marketing and communications at Message Heard
Editorial and content at Buffer
