Buffer's 2019 in numbers
What a year! Our most massive milestone this year was launching our third product to the world — Analyze! With Analyze, our customers can really dive into their social media analytics by measuring their content performance, creating custom reports, and getting recommendations for growing their reach, engagement, and sales.
We welcomed several new folks to our team — keep scrolling to find out how many! Two of them are the first on our team to represent and live in their respective countries — Brunei and Switzerland. In total, Buffer teammates work and live in 19 countries around the world, from Australia to France to Sri Lanka.
As a fully remote team, we know the importance of getting the team together. In addition to annual retreats for the entire company, we also have annual gatherings of specific teams (like Advocacy, People, Data) to do some focused, in-person work together. This year we had four on-sites – two of them were in Lisbon, Portugal (at different times)!
With remote work comes more time to spend with our fur babies. When our teammates bring new pets into their families, we love to celebrate it and look forward to seeing their furry faces pop up in our pets channel in Slack (and on video calls). This year, five of our teammates adopted six pets!Read about the pets of Buffer
This year became cuter and cuter as several Buffer babies entered the world throughout 2019! Seven of our teammates (two women and five men) each took off three full months of family leave (yay!) to spend with their new family members.Learn about our family leave policy
We loved welcoming 10 new teammates to Buffer this year! We hired across several Buffer teams, with new folks joining us on our People, Design, Engineering, Advocacy, Marketing, and Engineering teams.
Keep an eye on our Journey page for any openings we’ll have in 2020!
This year is a record high for us — we’ve closed Buffer (and given teammates some much-deserved time off) for 13 days in 2019! We’ve been closing Buffer at the end of the year since 2017, and this year is no different. Those 13 days also include a long weekend in July, and the day after our annual retreat where we give teammates extra time to relax, travel, and recover from jet lag.Read more about closing Buffer
In addition to meeting up in person during our on-sites and retreats, we also prioritize meeting up virtually online. This year we met up as a whole company 18 times! This included: 7 All Hands, 5 Town Halls, and 6 Gatherings. All Hands are where we get big updates from across the team; Town Halls are Q&As with our CEO, Joel; and Gatherings are casual, topical discussions, just for fun.
With our teammates spread out across the world, there are plenty of local and international opportunities for speaking engagements. This year, our Buffer team spoke at 40 events across 14 countries!
At our annual retreat in San Diego, California this past year, we all gathered in the same place to spend the week collaborating together. In the four days we worked together, we drank 40.5 gallons of coffee! (And 16.5 gallons of tea.)Learn how we planned this retreat
Across our three blogs, we published a lot of blog posts this year! We published social media research, offered marketing insights, and wrote about how we support mental health at Buffer, among many other topics.Read the Buffer blog
We drink a lot of coffee and tea when we’re together on retreats, but we drink even more the rest of the year when we’re working from coffee shops around the world. This year, the Buffer team worked from 464 different coffee shops! The team also works regularly from 51 coworking spaces.Read about coffee shop coworking
One of our most well-known (and loved) perks at Buffer is receiving unlimited books. Teammates (and their partners) can request Kindle books, get physical books reimbursed, and download audiobooks.
Another benefit at Buffer is minimum vacation, as opposed to unlimited vacation. We ask that teammates take at least 15 days (three weeks) off every year. This year our team in total took 1,611 vacation days, which works out to an average of 17 per person! In addition to vacation days, we took 410 family leave days for all of those Buffer babies, and 30 days off for sabbaticals. Our sabbatical program is new this year and we’re so happy to have teammates starting to utilize it already!Read about our sabbatical policy
Our Engineering team made a lot of exciting changes this year! We’ve built several new features, updated older parts of Buffer, and released our third product, Analyze. It’s been a busy year, with 195 issues created, 5,250 pull requests, and 55 new repositories. Of all of the new code that we’ve written, 5,275 lines of code were open sourced!
One of our core values is to show gratitude, and a big way that we do this is by sending virtual tacos on Slack in recognition of each other via the appreciation tool HeyTaco. These tacos can later be redeemed for cool prizes like a smartwatch, or Buffer swag. This year we gave each other 13,670 tacos! That’s an average of 153 tacos per person, or one taco every 2.3 days. (Yum!)
We significantly expanded our learning and development this year. In previous years, we’ve given teammates $20 per month for classes and courses to support their professional growth. This year, we changed up the policy and started giving every teammate $850 per year as part of a Growth Mindset Fund that they can use anytime throughout the year. In the end, we spent $20,667 more on learning and development this year than last!
We love our customers and are so grateful to have had 32,349 new customers join us in 2019. These incredible folks are the reason we get to do what we do every day. Our total number of customers in 2019 is 74,825.
As a profitable company, we have committed to giving back between 8% and 15% of our profits every year depending on that year’s performance. This year, we’re very happy to be able to donate $73,610 to charity.Read more
Our Customer Advocacy team is made up of 20 people working around the world to serve our customers. The incredible team had 109,974 conversations with customers this past year across email and social media — that’s a lot of words, emojis, and GIFs!
As a fully remote team, communication is a huge priority for us. We use Slack throughout our workdays to have quick chats, open Zoom meetings, and catch up in our #water-cooler channel. Throughout the year, we sent 703,924 messages (an average of 7,909 per person!), including 94,481 emojis and 1,303 GIFs.
We feel so lucky to have a whole host of people creating new Buffer accounts and giving the free Buffer version a try each year. This year, over 1 million people created Buffer accounts!
We really love podcasting! For three years now, we’ve maintained a weekly podcast called The Science of Social Media, which had 1,188,188 downloads this year. We also launched a new story-based podcast series called Breaking Brand (which we’re very excited about), and it gained 12,917 downloads this year. In total, we released 60 new podcast episodes.Listen to Breaking Brand
Even though we aren’t in the same office, we still love to see each other’s faces and meet via online video. So, we spend a lot of time and minutes on video chats. We spent over 1.2 million minutes on Zoom in 2019! In total, we had 10,857 meetings, which works out to an average of 32 meetings per day across the team.
This past year was a big achievement for us as we crossed the $20 million in annual recurring revenue milestone. Thank you to all of our customers for continuing to use Buffer to build your brands on social media! You are why we do what we do.
This one is always our largest number every year. This year, more than 230 million posts were sent through Buffer across all of our social media networks.
Here’s the breakdown from largest to smallest number of posts:
Google +: 729,149
Once again, a huge thank you to everyone who is using Buffer to manage their social media content, analyze the results, and engage with their customers. We can’t wait to see you and your brand grow even more in 2020. Here’s to the next decade!
The past year for Buffer has been a period of growth and adaptation in an ever-changing market. We’ve done this while staying true to our values and striving to build the company in a way that’s sustainable in the long term.
We’ve launched a new product and improved existing functionality to make building a brand online much easier. We’ve transformed our own brand to become a true platform of products. And we launched our first original podcast series.
As a team, we continue to be committed to cultivating a workplace of trust, freedom and flexibility. This year, we took deliberate steps to invest in mental health through conversations and action, including introducing an official sabbatical policy.
Thank you for following along and being part of our journey!
Curious about numbers from the last year?
Check out Buffer's 2018 in numbers here!